Ever wonder how you could make your product pages better? You can see traffic is visiting your product pages… but why aren’t they buying?

The trouble is if you are driving traffic to your website be it free or paid… if you are not making sales – that budget it not being particularly well utilised. This is why you need to be doing everything in your power to turn website traffic into paying customers.

Product Page Optimisation Tip: Use video on your product pages and landing pages.

video optimisation for ecommerce

Use video on your website. It is a great tool for educating customers and adding the right kind of video to your pages can really bump up your conversions.

When you get this right you can convert more of your traffic into paying customers, get more return on investment and start to scale up your eCommerce business.

3 types of e-commerce product videos you can try in your business.

Pop the brands commercial on the page

If you are selling big brands why not try popping the television commercial on the product page. It does a great job of grabbing the target customers attention and giving them the most important info.

Mimic the action of picking the product up in-store

Because someone online is unable to pick up and feel the product, a demonstration of this can be a great way to mimic this process and make the sale. What it looks like on, how it feels, what it is made of.

Check out this example from Belroy wallets

Do a review of you using the product

Have you tried this product yourself? Why not make a review and give your honest opinion about it. What was good, what wasn’t good and where you can buy it. These can drive traffic to your website from youtube as well as helping to convert people thinking about buying this product on your website.

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Be sure to drop us a comment below if you liked this post or have questions.

Lucy Ross