Resources
Use this checklist to make sure your website is set up to measure what matters, track where your marketing budget is going, and understand which channels are helping you generate sales.
Need Help With Your eCommerce Marketing?
No in-house web team? Need help understanding your numbers? Book a Business Scalability Audit and we can help you identify what is holding your store back.
If you want to learn how to do more yourself, you can also explore our eCommerce marketing coaching and consulting or our Google Ads training .
eCommerce Profit Maximiser Video Course™
Video 1: Measurement And Reporting
In this video, you will learn what you need to measure in your eCommerce store and how better data can help you make smarter decisions, improve your marketing, and grow your sales.
Instead of guessing which campaigns are working, measurement and reporting help you understand where your customers are coming from, what they are doing on your website, and where sales are being won or lost.
Videos In The Series
- Video 1: Measurement And Reporting
- Video 2: Analysis And Conversion
- Video 3: Scaling Up Traffic And Sales
Want To Improve Your Website And Ads?
Once you understand your numbers, the next step is improving the parts of your marketing system that are holding sales back. This may include your conversion rate optimisation strategy , Google Ads management , Facebook and Instagram Ads , or your Shopify website .
Not sure what to fix first? Start with a Business Scalability Audit .