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Use this checklist to make sure your website is set up to measure what matters, track where your marketing budget is going, and understand which parts of your website and marketing are helping you generate sales.
Need Help Improving Your Conversion Rate?
If your website is getting traffic but not enough sales, book a Business Scalability Audit and we can help you identify what may be stopping visitors from buying.
You can also learn more about our conversion rate optimisation strategy , Shopify website design and development , or eCommerce marketing coaching and consulting .
eCommerce Profit Maximiser Video Course™
Video 2: Conversion Rate Optimisation
In this video, you will learn one of the biggest mistakes eCommerce business owners make when trying to grow sales.
Most people think they need more traffic. But if your website is not converting the traffic you already have, sending more people to the same leaky pages can waste your marketing budget quickly.
Conversion rate optimisation helps you improve your website so more of your current visitors turn into paying customers. That means better product pages, clearer messaging, stronger calls to action, easier navigation, and a smoother path from first click to checkout.
Before you spend more on ads, SEO, social media, or email marketing, it makes sense to check whether your website is doing its job properly.
Videos In The Series
- Video 1: Measurement And Reporting
- Video 2: Analysis And Conversion
- Video 3: Scaling Up Traffic And Sales
Want To Turn More Website Visitors Into Customers?
If you want help finding the leaks in your website, start with a Business Scalability Audit .
If you already know your website needs work, explore our conversion rate optimisation strategy or our Shopify website design and development services .
Once your website is converting properly, you may also be ready to scale traffic through Google Ads management , Facebook and Instagram Ads , or Pinterest Ads management .