Cart Abandonment Emails Increase eCommerce Sales

Are you stressed out by how much money you are spending on marketing each month? Would you like to squeeze more profit out of your marketing budget? Cart abandonment emails could help you make thousands of dollars worth of sales you would have otherwise lost.

Is your online marketing an expense or an investment?

It can be scary seeing your credit card bill each month and looking at how much you have spent on boosted posts, Facebook ads, Google Adwords and various subscriptions – To it is important to squeeze every last sale out of your sales funnel.

So what happens when your customer gets interrupted during a purchase?

Don’t you hate it when someone interrupts you when you are in the middle of doing something? It happens a lot, doesn’t it? The phone rings? One of the kids is yelling at you or your phone decides to go flat. What ever the cause this is happening to your customers when they shop on your website.

This raises the question – “how do we recover those sales?”

[bctt tweet=”Cart abandonment Emails let you squeeze more sales out of the same marketing budget.” username=”ecommercemarket”]

What is an abandoned cart email?

Here is an example of one in action:

Let’s say you Jim is shopping for some new headphones and come to my website, he likes the price, he has read the reviews and decided these are the headphones for him… but then his dog runs the past, eating his new running shoes, so he goes and grabs the show off the dog, then the phone rings… and then he completely forgets about the headphones and goes on with his day.

Then 2, 10, 24 hours later he gets an email in his inbox saying…

“Hi Jim, You left these Headphones in your cart. Did you still want them.”

With a link, and branding and everything, he needs to continue with his purchase. While not every person who abandoned their cart will take you up on this offer, some will. So it’s an important part of your conversion strategy.

One of my clients is using this tool to recover $600 in lost sales a month – that is $7200 in extra sales a year.

E-commerce Shopping Cart Abandonment Emails can help helpful to:

• Convert people who were in the research stage into buying.
• Recover customers who were interrupted during the purchase process.
• Remind people who were waiting for pay day to buy this product.

Get more sales without doing any extra work.

Now I know that sounds small but to a small seasonal local business it’s all profit that they would not have other wise received and helps transform their marketing costs from an expense into an investment… and it happens automatically – so there is no EXTRA work involved (other than setting it up once).

How do I get my website to send out one of these emails?

This is easier for some people than others. If you build your website on a smart “platform” like Shopify or Shopsite it will automatically send these emails out for you if you decide to turn the feature on. You can customise the email so its personal.

If not this is something your website platform can do. This is why we love building Shopify Websites for customers because it is really easy to turn on this marketing functionality and squeeze more sales out of your website. You can learn more about shopify here

Is your website platform up to scratch?

If you are considering upgrading your eCommerce Website and want to make sure you have all the necessary technology you need to increase not just sales but profits then check out our shopify web development services – we build businesses not just websites – and make sure your website has the necessary functionality you need to thrive online.

What to do next

[callout title=”Book some Google analytics training.” link=”/google-analytics-training/”]If you are worried about the growing costs of marketing or want to increase sales this is one way to get a conversion bump. Start by Jump into Google Analytics and check out your Cart Abandonment rate and see how many people are leaving your website at the checkout. Not sure how? [/callout]

Over to you… Are you using cart abandonment emails on your store? How many sales do you recover each month? Have questions about cart abandonment?

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