The Traffic Hack Hiding in Your Title Tags

This weeks eCommerce tip is on the topic of Traffic.

As you know from our eCommerce Profit Maximiser Blueprint and the “Free eCommerce Video Course you want to optimise your websites for conversion first before you start to drive traffic to avoid wasting any marketing budget.

When you think of optimisation you probably thinking about testing headlines, photos, button colours or different banners, but one often overlooked form of optimisation is your Meta Title Tags.

What is a title tag

For those of you who do not speak geek by default, the meta title tag (you usually find this in your websites eCommerce platform interface for any product or page. The Meta title is the title that people read in google when they type in a “keyword phrase” and your website shows up.

e.g when someone types “trail running shoes nz” into google they see the following Meta titles

In red you can see the area where the Title Meta Tag is Displayed

How does it help?

You can optimise your title tag to try to win more clicks from potential customers at the search page, and also to get better free organic traffic from the search engines.

Here are three things you can do right now to optimise your title tag:

Make sure your eCommerce platform lets you add a product has a title tag.
Make sure every product has the title tag box filled out.
Think about the length of your title tag and make sure your customers will be able to read it – if its to toong Google won’t have room for it on the search results page.

Don’t have anyone to do this for you?

We can help, check out our done for you eCommerce marketing services. Not sure what this all means? Watch our Free eCommerce Video Course and find out how to grow your eCommerce business the right way.

Got questions?

Great we would love to connect with you, please ask your questions using the comment box below and one of the team will get back to you soon. We want to help as many eCommerce businesses as we can so please take 30 seconds to share this article with any friends of colleagues you think might be interested.