How far does your budget go? Online vs offline marketing (With Infographic)
When it comes to marketing business owners are faced with some big decisions as to how to spend your money to bring in new customers.
You want to make sure:
- You are spending money in places where potential customers will be looking for you.
- You are tracking the results of your marketing (not spending money blindly and hoping for the best).
- You continue to invest in the channels (types of marketing) that bring you customers and make money and stop spending money on channels that do not result in sales.
Here is an info graphic I have put together on the cost of online marketing v.s. offline marketing
Now don’t get me wrong…Offline marketing can be a powerful tool for branding, or if you have a product or service that a lot of people are going to be interested in (likes clothes and food – we all have to eat).
But if you are operating with a smaller marketing budget – it’s important to focus your budget on the channels that will bring you the best possible results.
Get in front of people who are actively searching online on their computers and smartphones right now, looking for your service, with their credit card in hand – ready to buy.
Want to focus your marketing budget to grow sales and measure the results so you can scale?
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