In October 2021, Client E approached us for digital marketing coaching and consulting. By March 2022, we took over their Facebook & Instagram ads management. Prior to our involvement, Client E was frustrated with their previous agency, which provided confusing reports filled with vanity metrics. While the results were adequate, they were far from groundbreaking. Client E wanted to scale their business, but their previous agency lacked the strategic direction needed to meet their ambitious goals. The agency had only achieved notable results during Black Friday promotions, which involved minimal profit and expensive ad spend.
Challenges:
Before partnering with us, Client E faced several key challenges:
- Vanity Metrics: The previous agency’s reports were filled with vanity metrics, making it hard for Client E to understand the true impact of their campaigns on lead generation and sales.
- Lack of Transparency: Client E was left in the dark about their account’s performance and how to address issues.
- Stagnant Results: While results were decent, they had plateaued, providing minimal profit and little growth.
- Scaling Difficulties: Client E was eager to grow but felt their agency was not equipped to help them scale effectively.
Goals:
Client E aimed to:
- Triple Their Sales: Achieve significant growth in sales.
- Gain Knowledge: Acquire the skills to plan campaigns, manage ad groups, and effectively oversee either an external agency or an internal team.
- Develop a Strategic Plan: Create a plan to scale their Meta ads account.
- Transform Ad Spend Efficiency: Convert their Meta ads from a leaky bucket draining their marketing budget into a profitable revenue stream.
- Focus on Business Growth: Free up their time to concentrate on scaling their business and hiring additional team members.
Initial Situation:
August 2021 – February 2022 (Managed In-House):
- Total Spend: $21,766.72
- Total Conversion Value: $36,969.08
- Total Conversions: 286
- Average ROAS: 1.70
- Average Cost Per Conversion: $76.05
Post-Management (March 2022 Onwards): In the first year after we took over:
- Total Spend: $53,159.00
- Total Conversion Value: $562,637.39
- Total Conversions: 3,217
- Average ROAS: 10.59
- Average Cost Per Conversion: $16.54
Results:
- ROAS Improvement: We increased the ROAS by 10x, from 1.70 to 10.59.
- Cost Per Conversion Reduction: We reduced the average cost per conversion by -78%, from $76.05 to $16.54.
- Sales Increase: The marketing budget yielded 10x the sales, showing significant improvement in conversion efficiency and overall return on investment.
By addressing the previous challenges and implementing a strategic approach, we successfully transformed Client E’s Meta ads performance, enabling them to achieve their growth goals and scale their business effectively.
Talk to us about managing your Facebook & Instagram Ads & digital marketing today.