Meta Ads Case Study: How We Generated 84% More Leads from Their Facebook Ads Budget

Imagine generating 84% more leads or customers from the same marketing budget. What impact would that have on your business? One of our clients, Client D, achieved exactly that when they decided to move their Facebook and Instagram ads management to us.

In just one month we managed to 8x the amount of leads their sales team was receiving and improved the quality of those leads. 

Client Background: Our client, a growing business in the home & garden, was facing significant challenges with their previous Facebook advertising agency. Despite spending a substantial budget, the results were disappointing. The client was bombarded with vanity metrics that didn’t translate into meaningful outcomes. The leads generated were of poor quality, overwhelming their sales team with unqualified prospects, and the cost per lead was sky-high.

Challenges:

• Poor Lead Quality: The leads were not converting into sales, frustrating the sales team and wasting valuable time and resources.
• High Cost Per Lead: The client was paying an exorbitant amount for each lead, significantly impacting their ROI.
• Lack of Transparency: The client struggled to understand how their ad spend was contributing to tangible business outcomes, with their previous agency focusing on vanity metrics rather than real results.

Our Approach: When we took over the client’s Facebook advertising, our primary focus was on quality and efficiency. We conducted a thorough audit of their existing campaigns, identifying key areas for improvement. We then implemented a targeted strategy that focused on reaching the right audience, optimizing ad creatives, and refining the campaign structure to maximize impact.

Results:

• Cost Per Lead Reduction: Within the first month, we reduced the cost per lead by a staggering 80%, bringing it down to just ⅛.th of the original cost. This resulted in an 84% increase in the number of leads generated from the same budget.
• Improved Lead Quality: By targeting a more relevant audience and optimizing the ad content, the quality of leads improved dramatically. The client’s sales team reported a significant increase in qualified leads, leading to more meaningful sales conversations.
• Boost in Sales: With better-quality leads coming in at a fraction of the cost, the client saw a noticeable increase in sales, directly impacting their bottom line.

Before & After

April 2024 – Old Agency. 

August 2024 – Our Campaign: 

Conclusion: In just one month, we transformed the client’s Facebook advertising results, turning a challenging situation into a success story. By focusing on quality leads and cost efficiency, we delivered results that not only improved their ROI but also revitalized their sales efforts. The client now enjoys a steady stream of high-quality leads at a significantly lower cost, and their confidence in Facebook advertising has been fully restored.

Want results like these?

You can learn more about our Facebook & Instagram Management Services or talk to us about leveling up your facebook game with our Growth Marketing Coaching which includes Facebook Ads Training.