Will your business be a hunter or the hunted? How to set up a marketing machine to hunt new business.
The way we do business is changed with many companies scrambling to go online… or even keep the doors open.
I was having an interesting conversation during a coaching session with one of my clients today about surviving after all this.
She said, ” After all this with so many business’s closing when it comes to marketing we can either be a hunter or hunted… We are a hunter”
So what makes her a hunter?
She is buying traffic and customers at a predictable cost using Facebook & Google ads.
She has a system to get into the phone, tablets and computers of people who visited her website and did not buy the first time.
She has a website that is a great salesperson.
She practices regular optimisation to fix and improve things.
She knows her numbers.
She has a system to bring customers back into her website beyond the first purchase.
Basically, she has a marketing machine to attract, convert and retain customers.
And what makes someone hunted.
They build a website and never change it and wait for the customers to roll in.
They don’t have systems in place to attract, convert and retain customers.
They keep buying new customers and have no systems in place to get repeat business
They don’t know how to buy leads, customers and sales
They relying on foot traffic, word of mouth, and wait for the customers to come in.
Which will you be? What is one thing you have done to be a hunter this week?
