How to format a Shopify blog post (with video)

Content marketing is a must when it comes to getting traffic to your eCommerce store. It is easy to come up with engaging content for a blog, but using a text editor can be difficult for people who don’t spend a lot of time using text editors.

I have put together a video to walk you through formatting a blog post in the Shopify blog interface in an effort to make the content easily digestible to potential customers and presell them on your products.

TRANSCRIPT:

Hi, Lucy here director from ecommercemarketing.co.nz with a Shopify tutorial on how to format your blog post using the WYSIWYG Editor (what you see is what you get).

I find some of my clients are not used to using this kind of an editor, they know how to get the information in there, but when it comes to the formatting they generally leave it.

Breaking up your text

Here is a prime example – you can see the text is all jumbled up and squished together. What I am going to do is teach you how to format your blog posts so they look great and are digestible to customers and the search engines as well.

Is the heading relevant?

The first step we want to look at here is the title. This is a great title for a blog post, it’s something someone would type into Google and it is relevant to the information on the page so that is a good start.

Using Subheadings

The next step we want to do is look at subheadings, the good thing with this blog is the headings are already there and just need to be formatted so what we are going to do is highlight the bit we want to turn into a heading, come and click on the little a (hover over it and it says formatting). Click on the A and choose one of the heading options. When you click save you will be able to preview your page and see how it breaks up the text and makes it easier to read.

Using the WYSIWYG Editors bullet points and numbering.

The next step we are going to take is using the number formatting from the editors rather than adding them in manually. This is going to make these points look much nicer as it will use the templates default style and make these numbers look tidy and easy to read.

Highlight the section that has a series of steps with a number in front of them. If you look to the formatting bar there is a number or a bullet point option. Click the number option and press save. If you preview you work you can see it’s looking really tidy and the numbered steps are easy to read and people can find out what they need to know.

After that we are going to be jumping down to the tides and the moon and making that into a heading, we might break this up so it’s easier to read. Any important information we can highlight by making it bold. Then we have some general information so we will make that into a heading.

Make sure you add a call to action

The last step is going to be putting a call to action at the end of the blog. You have invested your time into writing this blog post so what you want to do is capitalise on your investment by sending the customer through to your website. So what you want to do is add a call to action here, I have prepared one earlier which I am going to cut and paste in, then press save.

Check out the end result

Once you press save then you can go and see the end result on your website. You will see some great headings. How to set up your tide clock, the tides and the moon, some general information to get people started. And of course if people are searching in Google asking questions about a tide clock, they may be interested in buying one so what we would do is throw in there that they can purchase one, that there is a warranty on it and here is how you find one.

So they get to the end of your blog, they ask “what do I do next”  we have told them, they click through they check out your stock and are much more likely to buy.

What to do next

So that is my tutorial on how to format and optimise your Shopify blog post not only for the search engines but for to customers to take them through to the content on your website and also how to get things looking really nice and crisp on your Shopify site.

This is Lucy Ross from ecommercemarketing.co.nz if you need any help with Shopify e-commerce marketing my team can do all sorts of things with development, adding content, optimising images and making blog posts search engine friendly.

Be sure to sign up to our newsletter so you can get more tips like this and I will see you in our next tutorial, thanks.