4 Questions to ask and agency before choosing Google Adwords management services.

Are you thinking about hiring a freelancer or agency to handle your business’s Google Adwords management? This decision has the potential to make or break your business. As you well know there are a lot of cowboy’s out there who will happily take your money and drive traffic to your website. The trouble is you want someone who can drive traffic and conversions. A good AdWords manager will usually pay for themselves in AdWords savings v.s. a poorly managed account.

Adwords isn’t rocket science… but it’s pretty close.

If you have ever logged into a Google Adwords account you will know it is a robust marketing tool that can turn on traffic and sales if set up correctly. With Adwords comes a multitude of bells and whistles which are constantly changing to keep up to date with changing technologies so you can continue to engage potential customers. A Google Adwords certified partner takes exams every 2 years to prove they are up to date with the latest bells and whistles.

Managing your own Adwords v.s. Hiring an agency

If you don’t have time to stay up to date with all the latest blogs, webinars, courses and seminars you have the option of hiring an agency or s.e.o to manage this for you.

But before you do make sure their knowledge is up to date by making sure they have the appropriate certifications given out by Google.

Certified Google Partners.

Google offers the ability to set exams to prove you know what you’re doing when it comes to Google Adwords. A partner needs to take two exams, this includes 1 x specialist exam on one of the following topics Mobile, Video, Search, Display, Google Shopping. Along with the fundamentals exam that shows they have an understanding of all of these methods. You need to get 85% or higher to pass.

What is a A Google Adwords Certified Individual?

This is a person like myself who has passed:

• The 2 Hour Google Adwords Fundamentals Exam with a score of over 85% (I got 96%) in the last 2 years
• The 2 hour Specialist exam. I sat the Google Adwords Advanced Search Exam with a score over 80% (I got 89%)

What is a Google Certified Partner?

This is a business, company or agency that

• Have at least one member who is a a Google Adwords Certified Individual on staff
• Are managing a minimum adwords spend across all their clients of at least 10K over 90 days.
• Have a google + Profile and Meet with best practices recommended by google.

We are a Google Certified Partner – This can be highlighed by our ability to use this logo on our website and you can check  out our profile on googles website here.

Why would I need a certified person?

New functionalities are rolled out every month with Google Adwords, a lot of the time marketers, agencies and developers can get bogged down in the day to day and do not have enough time to stay up to date with all of the latest techniques.

Google Certified Individuals and Partners are top of the freshest techniques. Because the exams require them to score over 70% – 85% to pass and acquire their certification you know they have a high level of competency. Members of Google Partners (like our agency) also attend quarterly trainings at Google to keep our knowledge and skills fresh so we can utilise new tools to get a competitive edge for our customers.

What kind of topics do the exams cover?

I have been working with google adwords for over 10 years and the exam and certification process has changed a lot over that time. Where as the exam use to focus purely on the technical side of adwords in the earlier years, now there are extra sections focused towards the customer making sure any consultant has a valid understanding on how to grow profits and get a return on investment from your marketing budget.

4 Questions to Ask your Google Adwords Manager when hiring
an agency

• Are you google adwords certified.
• When did you sit your last exam
• Which exams did you set
• Are you google analytics certified

Need help with adwords?

We sell adwords consulting by the hour to be used as needed on your account, no contracts – you just buy one of our time packs.

Along with Conversion Optimised Google Adwords Management services to grow traffic AND sales