FREE ECOMMERCE WEBSITE BUILD CHECKLIST
Whether you are… building a website from scratch, Having your old website redesigned, or switching to a new platform. There are crucial elements your eCommerce website needs to have to thrive online.
The e-commerce world moves fast, and with it, the technology changes, do you need a platform that is being constantly improved and updated to stay competitive.
This is why we have put together our eCommerce Website Build Checklist to arm you with the knowledge you need to choose an eCommerce platform and design that lets your business thrive online.
Things to look out for when commissioning a new website
All form no function
If you are not living and breathing eCommerce web development every day – it can be hard to get your head around what you actually need when you commission a new website to be built.
Make sure you have everything you need before you make the switch.
I see this happen every day. An eCommerce business gets their website redesigned – they have meetings, agree on functionality, and the price goes up… and up… and up… so they shave off functionality to save pennies – and end out missing on some fundamental elements that turn website traffic into customers. Then end up spending thousands on the new functionality.
Choose a platform that makes it easy to make changes.
Whenever Google changes the maths in their search engine or rolls out new functionality, you want to be using a platform that lets you easily turn on new functionality and make changes to your website.
Why…
- Be a step ahead of your competition
- Make sure you maintain your traffic
- Stay on top of online marketing and conversion trends so you can scale your business and growth profits.
It is because of this we like using bigger eCommerce platforms that update their technology often: So that rather than having to pay to rebuild a whole new website every time something changes (which could cost thousands of dollars ever few years)… All you have to do is install a plugin or turn on the new functionality.
We build Conversion Optimised eCommerce websites on Shopify Platform
Why?
You pay month by month
Because they have so many customers they spread the cross of updates across all of them meaning you only pay a small amount for technology updates… rather than having to build a whole new site.
There are a number of free templates
This means you get can start with something simple, try new templates for $100-200 rather than paying a designer to start from scratch.
They are easy to use.
Everyday people can add Pages, categories & products. This means you save on asking the developer everytime you want to add a page.
Built to work with Google tools
Adding eCommerce tracking is a breeze – there is no custom coding – so all your sales and transaction data gets read into google analytics so you have all the information you need to make marketing decisions.
What Platform are you using? We would love to know how your website stacks up on the checklist. What platform are you using? or thinking about using? Be sure to leave us a comment below so we know you stopped by. Need help scaling your eCommerce Building? Learn more about our done for you eCommerce services here…
[callout title=”Organise a quick chat” link=”https://www.ecommercemarketing.co.nz/business-scalability-audit/”]Because we don’t know each other yet, and you probably have questions. We have designed a quick 9-minute chat, so we can get to know you better, answer your questions and help you get clear on exactly what needs to change to grow your business.[/callout]
