6 Customer Retention Tactics for eCommerce Stores

Courses, Mentors and Books have been telling you for years that Customer Retention is key and that getting repeat customers is MUCH cheaper then acquiring new ones.

As a business owner it can be really stressfull as you see the costs of advertising growing everyday.

You will have tried marketing funnels, s.e.o, content marketing, google adwords, facebook ads, social media posts, content marketing, remarketing and all the rest…

As the cost of traffic growing as more and more businesses go online you need an actionable strategy to drive sales and profits up… and make your marketing an investment NOT an expense.

So how do we do that?

One of the cheapest ways to increase your sales is to encourage repeat purchases.

For this, you need a customer retention strategy to reactivate first time and existing customers.

This is considerably cheaper than paying to acquire new ones each time you want to make a sale.

e.g.

Lets say you are spending $10 to acquire a sale on adwords. If you can get that customer to repeat purchase than it is only costing you $10 / 2 = $5 per sale. If you can get them to buy from you four times that is $2.5 per sale… and well you get the idea.

By extending the customer life cycle you can greater ROI from advertising.

Conversion Tip – Create a Customer Retention Strategy and try different retention tactics to encourage repeat purchases.

6 Customer Retention tactics you could try to increase ROI from marketing and grow sales:

There are loads of things you could be doing to reactivate your existing customers. Here are six customer retention tactics you could use to keep your customers coming back again and again.

Emailing a coupon to be used on their second purchase.
Asking for their email so we can email them in future.
Getting them on our social media platforms (facebook, instagram, pinterest, youtube, google+, Twitter etc).
Killer after sales emails to build the relationship.
A coupon for a cross sells packed inside their order.
Product based email sequences based on other items they might like.

These are just a few of the lower costs tactics you could try.

Confused about how to scale your eCommerce Business? Be sure to grab a copy of our eCommerce Profit Maximiser Blueprint and learn the key steps you need to take AND the order you need to take them to scale up sales and profits in your eCommerce Business. Don’t have time? Let us do it for you

Over to you… I would love to connect and hear more about your business. Please drop me a line below and let me know “What customer retention tactics are you using in your business?” Or “Which one do you think would work best for you.” And please feel free to help share this article with friends of co-workers and help us spread the word. Ok GO…