Blog Marketing: “I have a website… why do I need a blog?”
“I have a website… why do I need a blog?”
This is a common question I get asked by new customers looking to grow their traffic and sales. When it comes to creating a business you can scale you need to have the right marketing and conversion tools so you can easily lay out a funnel that captures traffic and turns in into customers.
Here are our five top reasons you need a blog on your business website.
- FRESH: A blog is a great way of adding fresh relevant content to your website that your customers can engage with. By adding new content to your website you are also showing the search engines that your website is changing and still relevant so they should list you in there search results.
- ENGAGEMENT: You can create a rapport with your customers using a blog and give your website personality. Often people want to ask questions or share experiences so posting regularly and asking users to interact with you is a great way to build a rapport and encourage repeat customers.
- REDUCE RISK: If you go to the trouble of posting content regularly it gives potential customers security that you are a real business (no spammers or crooks would go to the trouble of writing blog posts a few times a week.
- PRESELL: You can use your blog to deal into the wants and needs of your target market, sometimes you do not want to fill all of your product pages with this information. So use your blog as a pre-sale page that subtly answers all of your potential customers questions and turns them into a hot ready to buy customer.
- GO AFTER THE LONG TAIL – You can start to rank more pages in google, which means more traffic, write blogs around keywords or questions related to your products so you get more pages indexed in the search engines – this means more free traffic.
Need a new website with a blog and up to date marketing technology so you can thrive online? Let’s Chat. Now sure what you need? We build business’s not just websites – learn how here…
