How to avoid spending $10,000 on a💩 website and kill your sales in 2024.

Are you thinking about investing in a new website in 2020 or maybe giving your current one a polish?

Are you confused about all the acronyms, bells and whistles and what you actually need for your website to function as a marketing machine in 2020 and beyond?

Is your current website a crappy salesperson who frustrates and drives customers away to the competition who needs to be fired?

Learn from your analytics

Whatever your motivation for investing in a new website it is important to analyze what’s happening with your website and digital marketing. Find out what’s wrong, then invest your marketing budget in the right place so that you can generate leads, sales, repeat business and pay for itself.

Creating an online sales person (without the 80k+ salary)

How would you like to turn your new website into your best salesperson who works 24/7 365 educating strangers, generating leads and helping you turn website visitors into customers? What kind of impact would that have on your business?

Let me tell you a story about a growth marketing client of mine.

Client C came to me after commissioning a $10,000 redesign of his website with a local freelancer. The site was beautiful, the images were super high quality, it oozed sophistication…But sadly it KILLED his conversion rate. 

After they pushed “go” on the new website and went live the leads stopped rolling in, the free traffic from google declined and the phone stopped ringing… tumbleweeds were rolling past his business AND he was 10k in the hole.

Why do you ask?

The website:

• Was not mobile-friendly and was SUPER SLOW
• It was not built in a way to attract their ideal customer (using SEO best practice to get free traffic from google)
• There was no tracking to let them know what to fix to turn things around, which marketing made the phone ring, and where they were losing leads, customers and marketing budget.
• To make any change to the website was super confusing and often cost $100s of dollars because it was built in a confusing system.

How did we fix it:

• First we put tracking code on the old website so we knew which elements to get rid of and what to change to increase leads, make the phone ring and make them sales.
• We built them a new conversion rate optimized lead generating website that they could update regularly with campaigns, products and services.
• We structured the pages of the website around the keywords their customers typed into google when they were looking for the services they sold so they could be found on google.
• We didn’t put all the marketing budget into the build, we put some aside to constantly measure, test & tweak.
• Put tracking on the website that told them which marketing channels made the phone ring, leads come in, and generated customers. 

This gave us the data we needed to drive changed on the website that helped them generate more business for less money.  We still regularly analyzed the data and tell them what needs to change to help them grow.

The result:

A marketing machine that attracts their ideal customer educates them into a lead, makes the phone ring, quote forms come in, so their sales team can take over and glide into a sale.

It’s all about choosing the right tools and team at the right time.

The trouble with most freelancers and designers is they build the website, hand it off, and move onto the next one. They are not around to see what happens when the client starts paying for advertising, driving traffic to the website then leave… without buying.

As growth marketers we are constantly tracking and measuring what is happening on our customer’s websites, testing and optimizing campaigns and landing pages to help them drive results.

Are you unhappy with your current website? Not sure if you need to tweak it? Upgrade it? Or start from scratch? Do you want to build a marketing machine? Let’s chat about your digital marketing and come up with a killer lead generating a strategy to help you explode your sales and drive business growth. 

We can help you figure out:

• Exactly what you need in terms of a website and digital marketing to start generating leads and sales on demand when you need them. 
• Help you make sure you do not invest in the wrong place by building a 💩 website or flooding a 💩 website with traffic when it does not sell.
• Take a look at the current state of play with your digital marketing and the biggest thing you need to change to drive results

Organise a quick audit of your current marketing and a chat about how we could grow your business